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Stay Clear Stay Safe

July 11, 2010
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There’s something about this PSA which intrigues me:

At first glance it appears to be a typical bland government public service message that is forgotten seconds afterwards. But I haven’t forgotten it – I think it’s a combination of the unexpected and effective “snap”, the genuine look of concern on the dude’s face, and the fact that people keep drowning.

Two more today:

2 Toronto men die in separate drownings

And then this last week:

Mississauga teen drowns in Trent River

And this, one of the worst stories you will ever read:

Separate drownings claim lives of 3 people

Which have all happened despite this well-publicized tragedy last year:

Third drowning victim recovered from Moon River Falls

The OPP/OPG appear to be pushing “Don’t be fooled by calm waters” angle. Will it help? If not, then what would?

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